Rebel Girls

Rebel Girls believes that confident girls will transform the world. As the mother of a tween girl, I’m right there with them. Rebel Girls sent out an RFP for an agency to help them evolve from a publishing company to a lifestyle brand. I pitched with Pen Pal Studio, winning the work and creating new brand positioning, messaging, brand voice and copy for the brand. I also acted as an additional creative director, lending my visual opinions to Pen Pal as they created a stunning (and fun!) new visual brand.

Brand strategy | Brand voice | Creative direction | Copywriting