Hello + welcome

I have 20+ years experience as a brand strategist, creative director, and writer. On most projects, I become deeply involved in brand strategy, helping to build messaging and architecture frameworks.

My clients have ranged from Bay Area startups to a top ten bank to a James Beard-award winning bakery. To every brand, I bring strategic thinking, curiosity, leadership, a sharp visual eye, and an ability to craft beautiful and effective writing.

I live in Brooklyn, NY and I work everywhere. Most recently, I was the VP of Creative for Nara Organics, a CPG startup creating baby formula made with organic whole milk.