Drew + Grove

Drew Barrymore joined forces with Grove as our Global Brand and Sustainability Advocate in early 2022 to help spread the word about the plastic crisis, and more importantly, how to solve it.

The 30 second TV spot was concepted by Camp + King; I worked closely with the agency on script writing and took the spot from paper to post-production. I wrote several top-performing 15 second spots and directed my internal team to write integrated copy across email, paid social, and organic social.

Creative direction | Copy direction | Copywriting

Credits

Creative Direction:
Lynsey Waite

Art Direction:
Tracy Taylor

Design:
Ann Finkel

Copy:
Alexis Powell (email + social)
Lynsey Waite (TV)